Moncler conquers the world of tennis with Lorenzo Musetti

The partnership between fashion and sports is a twinning which has always been winning and captivating.
The main luxury brands have often winked to the world of sports; an exchanged love which lives again in this season also in Galleria Cavour, thanks to one of its most beloved brands: Moncler.

It’s definitely no news that the brand of the most famous goose down in the world has deep roots into the world of sports (the expeditions of the famous climber Lionel Terray, the conquest of K2 and the partnership with the French Alpine skiing team for the 1968 Olympic Games are legendary).

Today Moncler does not forget about the mountain, which its story is indelibly tied to, but also looks with interest to the world of tennis and does it by betting on one of the most interesting talents of the moment. The Italian player Lorenzo Musetti, born in 2002, is in fact the new face of the advertising campaign directed by Brett Lloyd and set in the Amalfi Coast.

Musetti’s talent has forcefully exploded on the tennis courts of the most prestigious tournaments in the world, leading him to the victory of the 2019 Australian Open at only 16, becoming, in fact, the youngest Italian player to ever win a Slam as a junior.
Talent and beauty at the service of sports and now of fashion as well, Musetti perfectly interprets the values of the brand.

In fact, Moncler has always been synonym of elegance, passion and contemporaneity: ideals perfectly expressed by Lorenzo and the brand new items you will also find in the boutique of Galleria Cavour. Jackets, shoes, accessories and ready to wear, ideal for sports challenges bot also for the city ones, for a Summer in the name of vacation and sports.